Get schooled! (In P.R. of course)

Whether you’re neck deep into public relations or just getting started, the International Association of Business Communicators World Conference in San Diego is the place to further your education, build great new ideas and meet new PR contacts from across the globe.

Registration is open and, take it from someone who attended the 2008 conference in New York City, it’s not an event you should miss!

This year look for the following key speakers: Jonah Lehrer explains the new science of decision making, Dr. BJ Fogg will share his models and processes for changing behavior and achieving company goals, and Dr. Marshall Goldsmith will talk about self motivation – building it and keeping it going.

And that’s just the beginning. You can choose from seven main tracks including: career builder, employee and change communication, global trends, marketing and business, media and public relations, reputation and brand, and strategic leadership. Or you can do what I did – bounce around and absorb as much information from each track as possible!

You’ll also have access to the IABC bookstore and exhibit hall, where you can meet sponsors and exhibitors to see the latest greatest communication products and services available.

Want more information? Log on to IABC.

Author: tatumlyles

Tatum Lyles Flick is a public relations practitioner, news and science writer, photographer, graphic designer and website designer with experience in industry, the news media, and academia.

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